BUPA Sustainability manifesto

Healthy planet, healthy people is a film to showcase Bupa’s sustainability manifesto and their commitment towards sustainable practises in their sector. 

The brief was a perfect one for virtual production: four different, completely unique natural environments, to be shot across two days. It was clear that a virtual production set up was going to be our best course of action. I was hired as virtual production consultant and producer to deliver the project, from brief to launch. With a stellar team from AMV and Quite Brilliant, we developed the four environment with a combination of Unreal Engine assets, stock footage and complex but dramatically effective art direction. The result is not only a poetic, visually striking film, but also a powerful case study on sustainable film production.

Full credits
Agency: AMV BBDO
Production company: AMV Flare
VP production company: Quite Brilliant
Executive producer: Mark Greame
Head of production: Veronica Saez
Producer: Carlotta Merzari
Production Assistant: Cindy Valeva
Director: David Edwards
First assistant director: George Nelson
DOP: Stuart Graham
1st AC: Barney Batchelor
2nd AC: Helena Bernejo
Camera Trainee: Caner Mutu
DIT: Paul Clements
Gaffer: Robert Bogdan-Roth
Spark: Sami Hussein
Production Designer: Anthony Neale
Art director: Brendan Ewen
Prop buyer: Emma Steele
Set decorator: Tilda Bonham Carter
Construction: Fingal Green
Art direction/construction: Tom Ribot
Prop assists: Jeremy Moorshead, Michael Appleby
Chief make-up artist: Beverley Pond-Jones
Make-up artist: Charlotte Bligh
Make-up assist: Nicola O'Rourke
Chief wardrobe: Jane Petrie
Wardrobe assist: Akshy Marayen

QB producer: Chris Chaundler
VFX sup: Russ Shaw
VP supervisor: Mark Pilborough-Skinner
VP coordinator: Anna Boronea
Studio assistant: Hugo Nordstrom
Technical artist: Liam Wedge
Junior VP technician: James Furr
VP technician: Sam Kemp

Post-production: AMV Flare

BTS photos curtesy of Helena Bernejo >>> https://helenahense.com/